In this episode of Full Spectrum, I sit down with with Nathaniel Stinnett, the founder of the Environmental Voter Project—a behavioral science powerhouse that’s quietly turning millions of non-voting environmentalists into one of the most potent political forces in the country. No persuasion. No messaging wars. Just identity, data, and one simple truth: people act when they believe their role matters.

We talk about:

✅ The wild behavioral science strategy behind EVP's big results
✅ Why most climate messaging backfires—and what actually works
✅ The overlooked power of inevitability and identity to drive action
✅ How EVP’s behavioral science playbook flips identity and FOMO into action
✅ The hidden emotional barrier stopping most social engagement
✅ How campaigns fail by chasing conversion instead of belief
✅ What it means to change a system without waiting for permission

And in the How-To segment, I break down:

→ Why “inevitability” can be more powerful than persuasion—and how to use it
→ How to use identity-based framing to spark action (in yourself and others)
→ The overlooked tactic that could change your team, org, or movement

If you’ve ever felt like the story is already written—this is your reminder it’s not. We are still shaping it. And the tools we need? They’re already here. The question is: how do we use them to keep going.

With quiet hope,
Molly

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